My journey to SEO was the best mistake.

Having too many Nespressos (queue The Office Suit Warehouse episode IYKYK!) and walking our crazy French Bulldog.

daily rituals

BS or drama. Life is too short.

I'm NOT ABOUT:

With my family. Being silly. Erupting in spontaneous dance mode with my home crew. And getting on the trails around our house.

YOU CAN FIND ME:

Being real, being humble, and being kind. Relationships are the best part of business (I still have “catch up” chats with my first client ever!)

I BELIEVE IN:

When I started my own agency, I was really looking for the freedom to become my own boss, make more money, and control my schedule. I found myself working early mornings and late nights so I could go skiing throughout the week. (If you ask anyone that I’ve known long enough, they will soundly vouch for this!)

However, I quickly found myself busy, and while my weekday skiing disappeared, I decided to jump all-in and grow a boutique, award-winning SEO agency. I have many philosophies about running an agency, but ultimately I opted to employ a highly skilled team of SEO professionals and niche down into an expert-led agency.

In 2024, I decided it was time to turn a new page and sold my SEO agency. Going through an M&A process is a journey and a learning (and growing) experience for any founder. Transitioning back to independent consulting has been a blessing at this stage in life – I find myself still working with great teams and brands, and focusing on organic growth during a very interesting time in this industry. 

Starting my own agency was fueled by a desire to become my own boss, find financial freedom, and own my own schedule… because let’s face it, a girl just has to go skiing! 

Most notably, I led the SEO teams at Zillow Group, where I oversaw a channel that received over 1 billion visitors annually. ONE BILLION. That’s a lot to manage! When my husband and I decided to move back to Oregon, I left my position at Zillow and knew I had to look outside our local community for work.